Open workshop · Dubai
Executive Workshop
USD 950per person
- One day, six sessions
- 20 to 25 participants
- Live simulation and three live deals
- Seven-question worksheet and the 90/90 Deal Checklist
HomeWorkshops
Executive workshop · Dubai, Toronto, in-house
Learn how deals actually close, on real deals, in one day.
The Deal Architect Executive Workshop teaches founders and executives how to structure, negotiate and close joint ventures, funding rounds and large sales. Not theory: live simulations and your own deals, taken apart and rebuilt in the room.
1 daySix sessions
25Seats per workshop
60%Live deal-solving
1M+USD deal size it is built for
Why this workshop
Most workshops tell you what to do. This one shows you how, when, with whom, and what to do when it goes wrong.
The hard part of a big deal is rarely finding the opportunity. It is everything between the first meeting and the signature: the wrong person in the room, a mandate nobody wrote down, a partner who wants control, an investor who wants a guarantee.
I built this workshop from deals I have structured across real estate, technology, healthcare, capital and trade, in the US, Canada, the UAE, India and Africa. Every exercise starts from a real situation and asks the questions that decide whether it closes.
Adnan Feroz · The Deal Architect
The three deals
Every deal is one of three. You leave able to build all of them.
Joint venturesPeople + strategy + executionTwo companies want to work together and neither wants to invest first. Who contributes what, how equity is set, and who controls execution.
FundingPeople + capital + executionA company needs USD 10 million with limited collateral. How to judge investment readiness, what alternatives exist and how to make it investable.
SalesPeople + product + strategy + closeYou can reach a billion-dollar project but the product is not ready. How to create commercial value without misrepresenting what can be delivered.
The day
Six sessions, built around the method in the book.
The workshop runs on The Deal Architect method: become, connect, protect, structure and negotiate, close. About 40% method, 60% practice.
- 01
The anatomy of a deal
45 min
Who signs, who influences, who gets paid and where the money really flows. The map every session after this one uses.
- 02
Joint ventures: people + strategy + execution
60 min
Find the complementary partner, decide who contributes what, set equity and control, and write down who executes.
- 03
Funding: people + capital + execution
60 min
Make an opportunity investable, choose the right kind of capital, and structure terms an investor will actually consider.
- 04
Sales: people + product + strategy + close
60 min
Take a high-value opportunity from introduction to signature without promising what cannot be delivered.
- 05
Why deals fail, and how to rescue them
60 min
Middlemen, unclear mandates, numbers that do not match, silence after the meeting. The obstacles, and what to do about each.
- 06
Live deal architecture
75 min
Participants bring real deals. We take three apart in the room and rebuild them: opportunity, people, missing pieces, structure, obstacles, execution, close.
The live simulation
A landowner, a contractor and an investor walk into a deal.
A developer owns land worth USD 55 million but cannot fund the build. A contractor can execute but wants guaranteed payments. An investor has USD 27 million and wants control. Groups negotiate, the brief changes halfway through, and you restructure until it works for everyone. Then I show how I would approach it, and why.
What you take home
Seven questions you will ask on every deal from now on.
- 1The opportunity. What is the transaction, in one sentence?
- 2The people. Who must be involved, and who signs?
- 3The missing pieces. What is stopping progress today?
- 4The structure. How should it be organised so every party says yes?
- 5The obstacles. What could make it collapse?
- 6The execution. What happens next, by whom, by when?
- 7The close. What does a successful outcome look like on paper?
Who is teaching
Taught from signed work, not slides.
USD 1BExclusive sales mandate, two Dubai towersUSD 300MPersonal real estate sales in Toronto191Deal files across 11 sectors14Companies under one written global mandate
He maps the distributors, the regulators and the buyers before the first flight.
He tells us plainly which markets are worth our time and which are not.
He is the reason a US infrastructure company has a Gulf channel.
He did the introductions, the structuring and the follow-through; we did the technology.
Formats and fees
Pick the room that fits your team.
Small group · two days
Deal Architect Intensive
USD 2,450per person
- Two days, 12 to 15 participants
- Every participant's deal worked in the room
- A signed copy of The Deal Architect
- 30-day follow-up group call
In-house
Private Corporate Workshop
From USD 25,000half day
- Built on your company's live deals
- Full day from USD 40,000
- Dubai, Toronto or your office
- Pre-session scoping call
Done with you
Executive Deal Advisory
USD 30,000a month, 90 days
- Me in the chair on your deal
- Structure, introductions, negotiation and paper
- Starts with a 15-minute fit call
- Workshop fee credited within 60 days
An hour of my time is USD 2,000 at rack rate. A full day in the open workshop is USD 950.
The lunch-break promise
Stay only if it is worth it.
- If by the lunch break you do not believe the day will change how you structure your next deal, tell me.
- You leave, and every dollar comes back.
- Your workshop fee is credited in full if you move into the 90-day advisory seat within 60 days.
Keynotes and panels: keynote in person from USD 20,000; virtual keynote from USD 7,500; panel from USD 10,000. See the media kit.
Reserve your seat
The first Dubai dates go to this list first.
Open workshops run in Dubai from Q1 2027, 25 seats each. Reserve now and you get the date before it is announced, plus the seat at the listed price. In-house and keynote enquiries get a proposal within two working days.
Thank you. You are on the list, and you will hear from the Desk within two working days.
Before you decide
Questions about the workshop.
Who should attend?
Founders, CEOs, business owners, investors, business development directors and consultants working on transactions from USD 1M to USD 100M and above.
Is it lectures or practice?
About 40% method and 60% practice. You negotiate in groups, the brief changes halfway through, and you restructure the deal before I show how I would approach it.
Can I bring my own deal?
Yes. Send a one-paragraph outline when you register. Three are chosen for the live session; everyone gets the seven-question worksheet to run on their own.
Is my deal kept confidential?
Yes. Cases used in the room are anonymised, and the participant list is shared only with attendees.
Do you run it in-house?
Yes. The private corporate workshop is built around your company and your live deals, in Dubai, Toronto or at your office.
What happens after the workshop?
A 30-day follow-up call for the group. If you want me on your deal, the 90-day advisory seat starts with the 15-minute fit call.
One day in the room can save a year on the deal.
Reserve your seat for the first Dubai workshop, or bring the workshop to your team.