The Desk · Field notes

Insights on deal making, investors and the UAE.

Plain answers from an operator who closes deals across the US, Canada, the UAE, India and Africa: how to structure a deal, how to meet the people who sign, and how to enter the UAE without wasting a year.

Adnan FerozBy , The Deal Architect · Updated

26.11.26Launch day
The Deal Architect by Adnan Feroz, book cover
Insight

The best books on deal making: 11 picks from an operator's desk

The best books on deal making, negotiation and M&A, chosen by dealmaker Adnan Feroz: who each book is for and one operator takeaway to use this week.

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Business Setup vs Market Entry in the UAE: Why a Licence Is Only Step One

Business setup vs market entry in the UAE: a licence lets you trade, partners make you money. Ownership rules, local partners and a 6-step entry plan.

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Canada UAE Trade Agreement (CEPA): What It Means for Canadian Companies

The Canada UAE trade agreement (CEPA) was signed October 27, 2026. What it covers, who benefits, and a 90-day plan for Canadian companies to move first.

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How to close a 100 million dollar deal: prepare first, then negotiate

How to close a 100 million dollar deal: a seven-point readiness checklist, the 90/90 Method and the reasons big deals die, from dealmaker Adnan Feroz.

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How to Close a Deal in Dubai: Etiquette, Negotiation and Signatures

How to close a deal in Dubai: business etiquette, the majlis, Ramadan timing, negotiating in the Gulf with respect, and the paperwork that seals it.

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How to Find a Distributor in the UAE: A 2026 Operator's Guide

How to find distributors in the UAE: agent vs distributor, where good partners come from, a 12-point vetting checklist and the commercial agency law.

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How to Find Family Office Investors: An Operator's Guide

How to find family office investors: map mandates, earn warm introductions, learn how families evaluate deals, and why Dubai is now a family office hub.

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How to Find Investors in Dubai, the UAE and Saudi Arabia

How to find investors in Dubai, the UAE and Saudi Arabia: the real ecosystem map (DIFC, Hub71, in5, angels), seven steps, and what Gulf investors expect.

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How to Meet High Net Worth Individuals (and Earn the Second Meeting)

How to meet high net worth individuals the right way: the rooms that work, earning the meeting, Gulf etiquette, and why you never ask for money first.

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How to Structure a Business Deal: An Operator's 7-Step Guide

How to structure a business deal in 7 steps: objectives, value, risk, payment, governance, protections and paper, with a structures table and examples.

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How to Structure a Deal With an Investor: Equity, Debt, SAFE and Real Estate Splits

How to structure a deal with an investor: equity, SAFE, debt, revenue share, JV and preferred return compared, plus term-sheet items and real estate tips.

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How to Structure a Joint Venture: Key Terms, UAE Options and Partner Fit

How to structure a joint venture: contractual vs incorporated JVs, UAE mainland vs free zone, and the key terms on deadlock, exit, IP and non-compete.

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If you're the smartest person in the room, you're in the wrong room: what it means for dealmakers

If you're the smartest person in the room, you're in the wrong room: what it means, who said it first, and how to get into the rooms where deals are done.

Work with Adnan

Learn

Beyond Riches with Income Properties: The 90/90 Strategy

Beyond Riches with Income Properties by Adnan Feroz: the #1 Amazon bestseller on income property investing and the 90/90 Strategy. Foreword: Raymond Aaron.

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Strategic Board Advisor in Dubai for Growth Companies

Strategic board advisor in Dubai and non-executive director for growth companies. Board advisor vs board member, NED fees and governance rules explained.

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Canada UAE Business Advisor for Deals in Both Directions

Canada UAE business advisor based in Dubai. I help Canadian firms win UAE partners and help Gulf investors find Canadian deals as the new CEPA takes shape.

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The Deal Architect: a deal structuring course for founders and business owners

Join the waitlist for The Deal Architect, a self-paced deal structuring course for founders: prepare, structure, negotiate and close a USD 100M deal.

Advisory

Deal Structuring Consultant for Cross-Border Deals

Deal structuring consultant in Dubai for cross-border deals: equity, earn-outs, JVs, mandates and licensing, from an operator holding a USD 1B exclusive sales mandate.

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Exclusive Sales Mandate in Dubai for Real Estate Developers

Exclusive sales mandate Dubai developers can rely on: one accountable launch plan from a RERA-licensed broker holding a USD 1B exclusive sales mandate.

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Family Office Introductions in Dubai: Your File, in Front of the Right Principal

Family office introductions in Dubai, done properly: I prepare your file, qualify fit and introduce principals after an engagement letter and NCNDA.

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Fractional Chief Strategy Officer in the UAE

Fractional chief strategy officer UAE seat: 90 days at USD 30,000 a month to decide markets, structure deals and sign partnerships. Compare options.

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Market Entry Consultant for the US, Canada, the UAE, India and Africa

Market entry consultant for the US, Canada, UAE, India and Africa. Compare entry routes, see my 90/90 method and prices, then book a USD 500 fit call.

Advisory

African Companies in Dubai: How to Enter, Partner and Win Gulf Deals

African companies in Dubai: 30,409 are Dubai Chamber members. How to enter, choose a route and get a project ready for GCC principals in 90 days.

Advisory

Canada Market Entry Strategy: Routes, Rules and a 90-Day Plan

Canada market entry strategy from a dealmaker who built in Toronto: entry routes, Investment Canada Act thresholds, director rules and a 90-day plan.

Advisory

How to Start a Business in Canada From India: 2026 Guide

How to start a business in Canada from India: CEPA talks, entry routes, the Investment Canada Act, provinces and a 90-day plan from a Canadian dealmaker.

Advisory

How to Do Business in Dubai From India: The 90-Day Corridor Plan

How to do business in Dubai from India: CEPA rules of origin, mainland vs free zone, finding UAE distributors and buyers, and a 90-day plan from Dubai.

Advisory

UAE Investment in Africa: A Gulf Investor's Guide to Finding Ready Projects

UAE investment in Africa tops USD 110B since 2019. A Gulf investor guide to CEPAs, project screening and country snapshots, from a Dubai-based dealmaker.

Advisory

UAE Investment in the US: A Principal's Guide to Routes, Rules and Partners

UAE investment in the US: the USD 1.4T framework, routes in, CFIUS and SelectUSA basics, and how Gulf principals find and vet US partners in 90 days.

Advisory

How to Do Business in Dubai From the USA: Routes, Partners and a 90-Day Plan

How to do business in Dubai from the USA: three entry routes, UAE commercial agency rules, distributor vetting and a 90-day plan from a Dubai dealmaker.

Advisory

US Market Entry Strategy for Foreign Companies: Routes, Partners and a 90-Day Plan

US market entry strategy for foreign companies: entry routes compared, SelectUSA and state support, partner-led pipeline building and a 90-day plan.

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How to Find the Right Joint Venture Partner in the UAE

Joint venture partner UAE search, done properly: I define the need, qualify partners, introduce principals and structure the deal through to signature.

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UAE Market Entry Consultant: From Licence to Signed Revenue

UAE market entry consultant in Dubai. A licence is step one: I help US, Canadian, Indian and African companies land partners and signed deals in 90 days.

Learn

Deal making workshops and negotiation training in Dubai, Toronto and in-house

Book a deal making workshop or keynote with Adnan Feroz in Dubai, Toronto or in-house: negotiation training for leadership, sales and BD teams.

Get into the right room.

The free monthly masterclass, Wrong Room, shows where principals actually meet and what to say when you get there.